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Fighting piracy requires carrots, not just a big stick May 10, 2012

Posted by Mark Hillary in Current Affairs, Internet, Software.
Tags: , , , , , , , , , , , , , , ,
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The Pirate Bay (TPB) is a Swedish website that links to online copies of music, films, and software – anything that can be easily copied and distributed online. It is possibly the single largest library of illegally copied intellectual property in the world and has been resistant to the authorities for many years, largely because they don’t store the content themselves and the links use very strong cryptography to mask the exact location of copied material.

As the law enforcement authorities have failed to stop sites like TPB the UK courts (after an action raised by the British Phonographic Institute) decided to tell Internet Service Providers (ISPs) to just block access – preventing all but the most determined users from accessing them. This week, Virgin Media became the first UK ISP to stop their users from accessing TPB.

It did not go well. The Anonymous hackers collective attacked Virgin Media’s website and brought it down on May 9th for over one hour. Four other British ISPs have vowed to block access to TPB and BT is about to decide on their position.

The ISPs are in a difficult position as they are being forced to censor their service – preventing access to a particular site – yet they have always managed to stand aside from these debates in the past, arguing that they just provide the infrastructure and can’t be expected to police what people do online.

The bottom line for organisations like the BPI is that piracy will only end when the legal route to owning movies and music is easier than the illegal. Services like Spotify and Netflix are now making on demand legal renting of content far easier than searching for illegal copies. Perhaps they should be focusing on making the carrot, rather than the stick, a lot bigger, because banning access to a single pirate site is like putting a sticking plaster on a gaping wound.

Pirate deck at Club Earl

Photo by Earl licensed under Creative Commons

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