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Samsung v Apple: The fight goes on August 31, 2012

Posted by Mark Hillary in Current Affairs, Hardware, Software.
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Who would have thought that intellectual property law could suddenly become so interesting? Two of the biggest tech brands in the world – Samsung and Apple – are slugging it out in courts across the world.

An American court awarded Apple over $1bn in damages when it declared that Samsung had infringed several key aspects of proprietary software and technology design.

Subsequently a Japanese court awarded Samsung victory in a battle over the way their phones synchonise data with personal computers. It’s going back and forth as the giants argue over design issues and who is copying who.

Of course intellectual property needs protection, but the real loser at the end of all this is going to be the consumer. Take cars as an example. You can go out and buy a Ford, VW, or GM vehicle and be able to drive it immediately. You don’t need to spend a day learning how it all works before you are familiar with the controls.

Isn’t this analogous to mobile phones now? They are complex devices, but there are many basic controls that are the same; settings, web access, email, apps. I just moved from Android to an iPhone and it took me a couple of days to become familiar with the environment – even though I use several other Apple products. What if I move to an Android phone in two years? Will I have to learn everything again to get it to work?

We need phone companies to innovate and not just to copy each other, but the consumer will end up paying all these damages. It’s time the phone companies started talking to each other and pooling technologies in the same way DVD and similar technologies are shared between manufacturers.

A slight difference (phones)

 

Photo by Tomi Tapio licensed under Creative Commons

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