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Facebook Deletes Fake Likes on Fan Pages September 28, 2012

Posted by Mark Hillary in Current Affairs, Internet, Software.
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Facebook has started deleting fake ‘likes’ on fan pages after confessing that around 8.7% of all likes were probably false.

The BBC’s technology correspondent, Rory Cellan-Jones, tried an experiment earlier this year where he set up a company page on Facebook – offering bagels – and despite having no information about the products on the page it quickly attracted over 1,600 ‘likes’.

Many of the most popular Facebook pages have started shedding a large number of ‘likes’ including pop stars such as Lady Gaga.

This might all be seen as just a storm in a teacup by many, tinkering around with algorithms in much the same way as Google does all the time when they have a regular review to improve search results. But it is more significant.

Advertising is now a significant source of income for Facbeook and the number of times a product or company page is ‘liked’ has an effect on how often that page appears in the news stream of fans.

For Facebook to continue building a business model based on genuine fans with a genuine desire to learn more about products, they need to demonstrate to companies that fans on Facebook are real people – not robots automatically liking every new page.

It is significant that Facebook is undertaking this clean-up, but it is worth noting the flipside of the argument, that over 9 out of 10 ‘likes’ are by real people – and now the fakes are being removed, brands can be assured that figure is getting higher and more trustworthy.

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Photo by Urs Steiner licensed under Creative Commons

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Internet Explorer Ruling is Old News Anyway September 27, 2012

Posted by Mark Hillary in Current Affairs, Internet.
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The European Union antitrust head has announced that Microsoft is to be charged with failing to follow a ruling from 2009 related to their failure to offer a selection of web browsers.

This ruling is centred on the ability of Microsoft to bundle their Internet Explorer system with Windows, the web browser that for many years was the dominant choice for browsing the web.

But this ruling feels like old news, even though it was just announced this week.

Internet Explorer is no longer the dominant product for web browsing.

The crown now belongs to Google with their Chrome system and Firefox from the Mozilla Foundation is close on the heels of Internet Explorer. In fact if you now add together Chrome and Firefox, they are used for almost half of all Internet web browsing. Internet Explorer retains just over 23%, but this figure is dropping.

The EU may be throwing their legal muscle at Microsoft, but the market has moved on anyway. Internet Explorer became a bloated, slow product that was full of bugs and subject to endless virus attacks. Google offered a light, very fast product with Chrome and users switched in droves.

Now the browser has become more than just a browser anyway, with Chrome offering a gateway to all the services offered by Google, further locking in users and preventing them from seeking out an alternative.

Microsoft can only wish they spent more time focused on improving the product and letting users decide on the best tool for web browsing. Now they are suffering the irony of being fined by an antitrust body as their product is losing market share to the competition.

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Photo by Varawat Prasarnkiat licensed under Creative Commons