jump to navigation

The British 4G auctions are underway December 13, 2012

Posted by Mark Hillary in Current Affairs, Government, Hardware.
Tags: , , , , , , , , , , , , , ,
trackback

And so at last the 4G auctions have begun in the UK. There is some 4G available already via Everything Everywhere (EE), but none of the major operators are able to offer the service yet.

The applications will be considered before the end of this year with the winning bidder chosen by the end of Q1 2013. This means that 4G services should roll out to the public in general by May or June next year.

Many have asked about the importance of 4G and whether we need the service at all. After all 3G already allows most web browsing and email activities to function perfectly well.

I believe that the difference will be related to video and audio, specifically movies, TV shows, and streaming music. Services like Spotify are getting increasingly popular – you pay a fixed monthly subscription and can then play almost any music. However the big downside to Spotify is you need a computer and Internet connection for it to work. There is some offline functionality, but it’s all clunky and not easy to use.

Imagine if the Internet speed on your phone was so fast that you could stream any music anywhere? There would no longer be a market for iPods for a start.

The same applies for TV and movies. It’s possible to watch video on the move using 3G, but it’s usually a bit slow, the image can be buffered and delayed. The experience is not usually very good – if you want to watch a movie on a train journey it’s easier to download the video file first, not attempt to stream something big on 3G.

Putting data limits to one side, if there is no issue over speed then the phone will almost certainly become the most popular viewing platform for movies and TV shows.

I wonder if that will change how they are produced – filmed with the expectation that they will be viewed on an iPad Mini or iPhone rather than a cinema screen?

Rear of the Year

 

Photo by Scott Wills licensed under Creative Commons

Advertisements

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: