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Poor design hampers gamification in the enterprise November 27, 2012

Posted by Mark Hillary in Current Affairs, IT Services, Software.
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Gamification is a great way to use the principles for gaming within a different environment, to make a task or process fun. Think for a moment about the badges you are awarded for adding more reviews on Tripadvisor or the awards like ‘Mayor’ status awarded on Foursquare for users frequently checking into specific locations.

Many commentators have predicted that the enterprise workplace can be improved by ‘gamifying’ many of those dull corporate systems we are forced to use at work. Imagine a sales system for example where sales associates need to enter details of calls to prospects – usually that’s a fairly dull CRM system. Change it to start featuring league tables and awards and even the same information can now seem a lot more interesting.

But industry analyst Gartner has warned that most enterprise systems are too clunky to change easily.

Speaking to Computer Weekly Brian Burke, research vice-president at Gartner said:

“Organisations are simply counting points, slapping meaningless badges on activities and creating gamified applications that are simply not engaging for the target audience. Some organisations are already beginning to cast off poorly designed gamified applications.”

It’s clear that these systems need more than just pretty badges to work, a wake-up call that should have been obvious to the enterprise technology managers, but then a gamified system is really a complex motivational device – not just a piece of software with badges.

Managers of enterprise systems might want to ask why consumer systems are so easy to use. Think of Facebook, Instagram, or Twitter. If internal communications and systems were as easy to use as the tools we all use at home then how much more productive could your team be?

Space Invader

Photo by Fabian Ortiz licensed under Creative Commons