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Tesco launches Clubcard TV – will you be watching? February 12, 2013

Posted by Mark Hillary in Current Affairs, Internet, IT Services.
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News has emerged that Tesco is trialling their own TV service on employees, with a view to rolling out a national ‘Clubcard TV’ service later in 2013.

There is not much information yet on the service, but it is clear that they intend it to be a free on-demand TV and movie service limited to Clubcard holders – as a way of rewarding their loyalty to Tesco. With over 15 million Clubcards, Tesco has an enormous customer community so this is an interesting idea.

Of course any on-demand TV service will live or die on the content provided so Tesco is likely to be working hard at present to ensure there is going to be an interesting choice on the service, but it is unlikely that they can offer new shows or movies that are not already available elsewhere.

So what is the point of a service like this? It may just be a reward, a free service that is useful, but not essential, and limited to Clubcard holders. But it could be that Tesco and other big brands have identified a new area of the media where they can step in.

Think of how commercial TV and radio works at present. Shows interspersed by adverts that people no longer want to see or hear. With on-demand services the traditional broadcast model becomes irrelevant and it is increasingly difficult to interrupt content with adverts. However, if your brand is providing the vehicle that allows you to access the movies or shows in the first place then there are many opportunities to promote your brand without needing to place ads.

Media is changing fast – why shouldn’t a supermarket chain create a media empire? Stranger things have happened in business – Nokia used to make rubber boots before phones. Clubcard TV is certainly worth watching out for later this year.

Tesco Value

 

Photo by Chez Eskay licensed under Creative Commons

Better to be safe than Sony October 17, 2011

Posted by Mark Hillary in Hardware, Internet.
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The last few weeks have featured one technology disaster story after another and two of the big ones involved Sony – no stranger to controversy after their Playstation network was hacked earlier this year and the personal payment details of about 77m users were compromised.

Even worse, none of the data was encrypted – a basic error for a company with so much personal data.

Their latest woes surround the recall of around 1.6m televisions because of a fire risk, more of a smoking set than smoking gun. The incidents are clearly not connected, but it is causing immense damage to the brand itself, once the very measure of global quality and expertise in electronic products.

And if Sony are feeling the heat then think of how the executive team of Research in Motion are feeling. The makers of the Blackberry smartphones are recoiling from the pain of tens of millions of their users losing all Internet access (including email) for several days last week.

Blackberry has been suffering for the past few years anyway. The traditional corporate users have been switching to iPhone and Android handsets and the brand has failed to resonate as ‘cool’ with the young. Couple this gentle descent with the recent outage and they might be facing a tailspin – certainly in confidence if not in actual user numbers yet.

Most users – personal or corporate – are locked into contracts, but at the contract expiry they are free to explore other options and this could be extremely damaging for the company in a year or so.

The old expression about capitalism coined by Marx was that ‘creative destruction’ ensures that older ways of doing things get destroyed by the new. We always expect new innovative companies to come along and shake up the world of technology, but when the giants of technology start shaking the ground through their own mistakes and errors many would suggest that they deserve to suffer.
Broken TV